The brand workshop

Build a clear brand with guides, examples and practical decisions.

A glass notebook and cards on a dark surface, with shapes representing an organized plan.
Brand strategy

A brand brief that turns scattered ideas into decisions

Build a short document that aligns objectives, audience, message, and approval criteria.

Grubbx Team4 min read
An illustrated box with cards, typographic blocks, and a guide, surrounded by classic tattoo-style flowers.
Brand tools

What to include in a brand kit other people can actually use

Prepare files, examples, and essential rules so your identity works beyond your team.

Grubbx Team3 min read
A box and jar with a holographic finish and wavy bands sharing colors and shapes.
Brand applications

How to bring your identity to readable, recognizable packaging

Organize the front, check real-world use, and prepare a useful conversation with your supplier.

Grubbx Team3 min read
A mug, plant, and wood and fabric samples in a warm space lit by a window.
Visual identity

How to define art direction for photos and illustrations

Document framing, lighting, texture, and treatment so your images belong to the same brand.

Grubbx Team3 min read

Most Recent

An illustrated box with cards, typographic blocks, and a guide, surrounded by classic tattoo-style flowers.
Brand tools

What to include in a brand kit other people can actually use

Prepare files, examples, and essential rules so your identity works beyond your team.

Grubbx Team3 min read
A compass provides direction among three paths and an illuminated workshop in a pixel-art scene.
Brand strategy

How to define positioning that helps people choose your brand

Define whom you help, what problem you solve, and the evidence behind your difference.

Grubbx Team4 min read
A plush character organizes olive, cream, and charcoal samples on a notebook in a small workshop.
Visual identity

How to build a color palette by function

Assign uses to each color and test real combinations before making them brand rules.

Grubbx Team4 min read

Explore topics

Brand strategy
Brand tools
Brand applications
Visual identity
Trends and analysis

Brand strategy

Give your brand a clearer direction with these ideas.

A glass notebook and cards on a dark surface, with shapes representing an organized plan.
Brand strategy

A brand brief that turns scattered ideas into decisions

Build a short document that aligns objectives, audience, message, and approval criteria.

Grubbx Team4 min read
Two people talk beside a recorder, notebook, and package, illustrated in linocut.
Brand strategy

What to ask your customers before changing your brand

Design conversations about real decisions and turn what you hear into testable hypotheses.

Grubbx Team4 min read
A compass provides direction among three paths and an illuminated workshop in a pixel-art scene.
Brand strategy

How to define positioning that helps people choose your brand

Define whom you help, what problem you solve, and the evidence behind your difference.

Grubbx Team4 min read
A pencil draws different rhythms on three sheets beside a megaphone in a risograph illustration.
Brand strategy

How to write a recognizable brand voice

Turn your brand's adjectives into writing rules and examples for real situations.

Grubbx Team3 min read

Brand tools

Tools to think, create and maintain your brand.

An illustrated box with cards, typographic blocks, and a guide, surrounded by classic tattoo-style flowers.
Brand tools

What to include in a brand kit other people can actually use

Prepare files, examples, and essential rules so your identity works beyond your team.

Grubbx Team3 min read
A filing cabinet decorated with coral reliefs, organized folders, and a stamp highlighting one file.
Brand tools

How to organize brand files so you find them the first time

Organize originals, approved versions, and exports with clear names and responsibilities.

Grubbx Team3 min read
A creative director and tiny characters prepare textures and a scene beside a camera.
Brand tools

How to request brand images with a reusable visual brief

Describe the scene, style, and constraints to generate coherent images and review them thoughtfully.

Grubbx Team4 min read
Two hands review botanical sheets with a magnifying glass on a pastel-toned table.
Brand tools

How to review a design beyond “I like it” or “I don't”

Give feedback that connects an observation to the asset's objective and a specific test.

Grubbx Team3 min read

Brand applications

Bring your identity to real assets and experiences.

A box and jar with a holographic finish and wavy bands sharing colors and shapes.
Brand applications

How to bring your identity to readable, recognizable packaging

Organize the front, check real-world use, and prepare a useful conversation with your supplier.

Grubbx Team3 min read
An archival plate with three fictional digital post examples combining photography, illustration, and color blocks.
Brand applications

How to bring your brand to social media without repeating the same template

Design a family of posts that maintains identity while allowing different kinds of content.

Grubbx Team3 min read
A fictional editorial composition with a ceramic bowl as the main subject and a secondary column.
Brand applications

How to translate your brand into a clear homepage

Prioritize message, evidence, and flow so a new visitor understands what you offer.

Grubbx Team3 min read
A five-panel accordion notebook in neon graffiti progresses from a problem to an agreement.
Brand applications

A sales presentation that tells a story and makes deciding easier

Organize the problem, proposition, evidence, and next step before designing your slides.

Grubbx Team3 min read

Visual identity

Build a consistent visual language at every touchpoint.

A mug, plant, and wood and fabric samples in a warm space lit by a window.
Visual identity

How to define art direction for photos and illustrations

Document framing, lighting, texture, and treatment so your images belong to the same brand.

Grubbx Team3 min read
An editorial plate with a press, a metal type block, and a printed letter, connected by enlarged details.
Visual identity

How to choose typefaces that work beyond the logo

Test type families with real content, small sizes, and the characters your brand needs.

Grubbx Team3 min read
A plush character organizes olive, cream, and charcoal samples on a notebook in a small workshop.
Visual identity

How to build a color palette by function

Assign uses to each color and test real combinations before making them brand rules.

Grubbx Team4 min read
A two-leaf symbol applied to a card, a circular stamp, and a label, drawn in colored pencil.
Visual identity

The logo versions you need and how to use them

Define compositions and files so your logo stays clear across different spaces and materials.

Grubbx Team3 min read

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