Clear plans for the project you need.

Access the complete Grubbx system.
Choose a plan based on your modules and collaborators.

  • Starter

    Create a brand with the essential modules and move at your own pace.

    Custom per month

    based on project scope

  • Options for teams and multiple brands
    Team

    For teams that need more projects, collaboration and control over approved assets.

    Custom per month

    no hidden fees per deliverable

Start for free now
Included in every plan
  • Guided brand strategy

    Define your audience, positioning and differences with specific questions and editable options.

  • Logo design

    Turn broad ideas into decisions that can guide your entire brand system.

  • Connected visual identity

    Create your logo, colors, typography and other assets within the project.

  • Verbal identity and messaging

    Define voice, tone and messages to write with a shared direction.

  • Asset library

    Save approved files, their uses and versions so you can find them later.

  • AI brand assistant

    Get suggestions based on your project's real context and edit them.

  • Brand applications

    Prepare work for social media, stationery, packaging and other business needs.

  • Setup and asset upload

    Import what you have and decide what's worth keeping.

  • Version history

    Compare changes and recover the reasoning behind each decision.

  • Project help

    Review the workflow, resolve questions and continue from the right place.

Everything you need to turn your idea into a brand

A complete system for building your brand

Move at your own pace

Clear

across more than 1,000 projects

"A clear idea becomes a recognizable brand"

Independent taquería founder inside his restaurant.

Direction

"Clear guidance from the brief to the first version"

Artisan bakery founder in front of her bread shelves.

Strategy

"Your entire brand system lives in one place"

Café founder beside her espresso machine.

Organization

"Start with specific questions instead of a blank canvas"

Neighborhood tortería owner beside the kitchen pass.

Guided brief

"Your logo, colors and typography stop competing"

Plant-forward lunch-counter founder beside her prep area.

Coherence

"Each module explains what to decide, what to save and what comes next"

Independent pizzeria cofounder in front of the oven.

Guidance

"Your decisions become rules your team can apply"

Handmade cup and paper samples on a café counter.

Brand system

"Compare approaches before choosing a direction"

Blank menu cards tied with twine on a bakery table.

Exploration

"Grubbx helps you turn a loose idea into a brand you can actually use"

Brass stamp, green ink, and paper labels on a worn desk.

Outcome

"Your brand no longer depends on scattered files. Rules, versions and assets stay together so you can create without losing context."

Fan of textured color samples on dark linen.

Control

"Strategy and visual identity connect so every piece looks and sounds like the same brand."

Unbranded takeaway box sealed with green tape on a wood counter.

Consistency

"The process breaks a big decision into small steps. You always know what's missing and why it matters."

Ceramic plate, linen napkin, and geometrically embossed card.

Process

"AI assistants suggest concrete approaches, while you use your judgment and approve every brand decision."

Sauce jar with a blank label and green color sample.

AI with direction

"Start with a guided brief and finish with a system ready to apply to real work."

Hand-bound menu with green cloth and visible stitching.

From zero to brand

"Your logo, palette, typography, photography, graphics and icons share the same direction."

Cotton apron with green stitching, red thread, and brass thimble.

Visual identity

"Save references, compare versions and revisit any decision without rebuilding the context."

Used tortilla press with paper and color samples.

Brand memory

"Export assets in useful formats for the web, social media, presentations and production."

Corrugated cup sleeves in cream, green, and red.

Deliverables

"The visual library speeds up your search without making you settle for the first option."

Concha on bakery paper with an abstract color pattern.

Library

"Invite your team, ask for feedback and record approvals without spreading your brand across chats and folders."

Kraft delivery bag sealed with painted-pattern tape.

Collaboration

"Built for founders and small teams who need sound brand decisions without creating an entire department."

Copper spoon over a card with painted color samples.

For small teams

"Every module produces a useful decision. No pointless questionnaires or PDFs nobody opens again."

Handmade tile samples in cream, green, red, and brown.

Useful work

"The system grows with you. Update one part without losing the reasoning behind the rest."

Contact sheets with photographs of food textures.

A living brand

"Strategy, identity, applications, versions and assets. What you need to create and care for your brand."

Hand-painted wood sample and worn sign-painter's brush.

One place

"Grubbx turns your answers into visual options you can compare, adjust and approve."

Blank loyalty card hand-punched beside a brass punch.

Visible decisions

Olive-green paper texture with natural variations in pigment and light.

Reasons to create your brand with Grubbx

Grubbx creative director at her worktable.
Grubbx team
Design and product at Grubbx
  • We believe a good brand should be useful, not decorative.

    Your identity doesn't start with a logo. It starts with understanding what you offer, whom you help and why someone should choose you. Grubbx turns those answers into design decisions.

    The result is a system you can apply without improvising every piece. Strategy, voice and visuals work together, with clear rules to keep your brand consistent.

  • We believe AI needs human direction.

    AI can produce a lot, but it doesn't know what deserves to stay. Grubbx helps you explore options and make deliberate decisions.

    We use AI to speed up drafts, compare approaches and adapt work. You keep control and approve each step, from the name to the final applications.

  • We believe your brand should grow with you.

    A brand that relies on its creator for every adjustment eventually slows the team down. That's why we document decisions.

    Grubbx organizes your system in one place. Create new work, share it and keep it aligned with the idea that started your brand.

Built for creators

"A clear brand helps you decide what to create, how to say it and what should stay consistent."
Brand system — Grow without losing consistency
  • 1 place

    Fully editable

  • 11,000

    Assets in your library

Brand system applied to a pizzeria's box, tablet, menu, and packaging.

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"You don't have to imagine the result. Compare options, review every decision and see how your brand works before publishing it."
Library visual — Find your reference
  • 1,000+

    Ready-to-use assets

  • 6 areas

    One visual identity

Visual library of photographs, papers, fabric, and ceramics for a noodle shop.

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"Strategy stops being a presentation and starts guiding design."
Before and after — Compare changes clearly
  • Versions

    Ready-to-use assets

  • 1 source

    One visual identity

Comparison of generic packaging and a version with its own visual system.

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"Your brand rules stay available so you can create new pieces without improvising every time."
Process in order — Move step by step without losing your way
  • No skipped steps

    From brief to application

  • Always

    Know what to do next

Material cards arranged as stages in a brand process.

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"A shared library keeps everyone from using a different logo, another color or an outdated version."
Design visual — Logo, color, typography and style
  • 6 elements

    The foundation of your identity

  • +4

    Versions

Coordinated box, menu, papers, and ceramic samples for a bakery.

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"Work on your own and ask for help when you need it. The process keeps your context so you don't have to explain your brand again."
Strategy system — Define what you say and why it matters
  • 1 system

    To build your whole brand

  • In order

    Every decision, file and comment

Food-business founder organizing strategy decisions on cards.

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"Your team can see what's approved and what's still under review before using it."
Brand without patchwork — Strategy and design speak the same language
  • All connected

    Ready-to-use assets

  • 1,000+

    References to explore

Bottle, box, menu, linen, and tiles unified by one identity.

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"AI speeds up exploration. Human judgment decides what represents your brand and what to discard."
AI with judgment — Explore options and make your choice
  • 7 modules

    To build your identity

  • 7 modules

    Connected

Three visual routes compared with physical samples to choose a direction.

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"Each module builds on what you've already decided. The result feels unified because it comes from the same brief."
Delivery without friction — Export work in the right format
  • SVG

    Files ready to use

  • Your voice

    In messages and applications

Archive box with templates, papers, samples, and drive ready to use.

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"When your business changes, update the system and keep your brand ready for its next stage."
Usage guidelines — Clear rules for every piece
  • Always

    Your system stays documented

  • Your pace

    Without losing earlier work

Open brand guide beside real applications on a prep table.

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Answers to common questions.

  • What does a Grubbx plan include?

    Plans include the guided brand workflow and access to the modules listed on this page. Work on strategy, verbal identity, visual identity and applications. You also get an asset library, comments and version history to keep the project connected.

    Mole dish, packaging materials, and a mobile system connected in an Oaxacan restaurant.

    Grubbx brings together work that usually gets scattered across documents, folders and message threads.

    One project for your entire brand system

  • Which charges should I consider when choosing a plan?

    Pricing depends on the plan, number of projects and collaboration features you need. Before subscribing, you'll see the applicable cost and what's included. Some external services, such as storage or connected tools, may charge separately. Grubbx doesn't add a charge for each asset you export.

    Hands finishing a noodle bowl with herbs and charred vegetables in a real kitchen.

    The plan should state its price and limits before you start. Check the subscription summary to confirm both.

    Costs and limits visible when you subscribe

  • Can I change plans?

    Yes. Change plans when your project or team size requires different features. Check your account terms.

    Hands packing Japanese fried chicken with cabbage, lemon, and sauce at a worn counter.

    If the plan isn't clear, talk to the team before subscribing and describe your project's scope.

    Choose with your actual project scope in view

  • Is there a required commitment period?

    Terms depend on the plan you choose. Before paying, review the billing period, renewal and cancellation process. This page does not replace the terms shown during signup, which apply to your account.

    Hands finishing a plate of kabob, flatbread, and pickles in a kitchen during service.

    The value comes from reducing repeated work and maintaining a system your team can consult and use.

    Less time searching for files and reconstructing decisions

  • How long does it take to start a project?

    Create your project and answer the brief in one session. Bring a business description, references and any existing assets. The total time depends on the decisions and reviews your brand needs.

    Pizza order and mobile website working together at a counter beside the oven.

    The workflow lets you save a first version quickly and return later to review details or add applications.

    Progress saved between sessions

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